ABSTRACT
The COVID19 pandemic and the multiple phases of MCOs have caused a massive impact on informal economic activities. The operators have to transform their economic activities from physical to online platforms. However, changing the economic activity platform is not as easy as it may seem. It requires the operators to acquire new skills. Therefore, this paper intends to unleash the challenges faced by the operators in transforming their businesses from physical to online platforms. This study employs a qualitative approach to achieve the objective of this study. The main respondent in this study is the fishermen's community. Three parties are involved in this study: the operators (fishermen and the entrepreneurs), the government, and the academia. Findings show that the triple helix model provides a positive platform for operators to continue their businesses online. The bonding between these three parties provides a new path for the informal operators to sustain their well-being and better quality of life. © 2022 by MIP.